Capogna Orthodontics

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Client Overview
Client Name
Capogna Orthodontics
Location
North Massapequa and Garden City, NY
Industry
Orthodontics
Welcome to Capogna Orthodontics! We are a family-owned orthodontic practice dedicated to creating beautiful smiles for patients of all ages in North Massapequa and Garden City, NY, as well as the surrounding communities including Farmingdale, Seaford, Bethpage, Plainedge, Wantagh, New Hyde Park, Floral Park, Franklin Square, and Mineola. Our two conveniently located offices offer a full range of orthodontic services, from traditional metal braces to nearly invisible straightening methods, ensuring a treatment option for everyone at Capogna Orthodontics.
Our team is committed to making your orthodontic experience exceptional by providing individualized attention to each patient. Our doctors take the time to explain each step of the treatment process thoroughly. With office hours six days a week and flexible scheduling, we accommodate all patient needs. Start your smile journey today by scheduling a consultation at Capogna Orthodontics.
Scope of Work
SEO
SEO
Local SEO
Local SEO
GMB Promotion
GMB Promotion
Objectives
  1. Check Increase Online Visibility: Improve Capogna Orthodontics' search engine rankings to attract more potential patients.
  2. Check Expand Local Reach: Strengthen local SEO efforts to capture patients in the surrounding areas.
  3. Check Boost Patient Engagement: Optimize the Google My Business profile to enhance local visibility and interaction.
Challenges
  1. Check Competitive Market: Standing out in a competitive orthodontic market with many local providers.
  2. Check Target Audience: Effectively reaching and engaging families and individuals seeking orthodontic care.

Our Approach: To achieve Capogna Orthodontics' objectives, we implemented a comprehensive digital strategy:

SEO Strategy:
  1. Check Keyword Research: Identified relevant keywords related to orthodontic care and braces.
  2. Check On-Page Optimization: Optimized website content, meta tags, and headings with targeted keywords.
  3. Check Content Marketing: Developed high-quality content, including blogs and articles, focusing on orthodontic treatments, patient testimonials, and FAQs.
  4. Check Link Building: Implemented a link-building strategy to enhance domain authority and improve SEO performance.
Local SEO Strategy:
  1. Check Google My Business (GMB) Optimization: Optimized the GMB profile with accurate business information, photos, and patient reviews.
  2. Check Local Citations: Ensured consistent business information across local directories and citation sources.
  3. Check Local Content Creation: Created location-specific content to attract local families searching for orthodontic care.
GMB Promotion Strategy:
  1. Check Profile Optimization: Enhanced the GMB profile with detailed descriptions, high-quality images, and regular updates.
  2. Check Patient Reviews: Encouraged satisfied patients to leave positive reviews on the GMB profile.
  3. Check Posts and Updates: Utilized GMB posts to share updates, promotions, and special offers.
Results:

Over a six-month period, Capogna Orthodontics achieved significant results:

  1. Check Increased Organic Traffic: Improved search engine rankings for targeted keywords related to orthodontic care and braces.
  2. Check Enhanced Local Presence: Increased visibility in local search results, attracting more patients from the surrounding communities.
  3. Check Improved Online Engagement: Higher engagement rates through optimized content, leading to increased inquiries and patient consultations.
  4. Check Boosted GMB Profile: Enhanced GMB profile visibility, resulting in increased patient engagement and appointments.
Ranking Keywords:
Keywords Initial Stage Ranking
orthodontist massapequa ny N/A 1st
Dentofacial Orthopedics massapequa ny N/A 1st
Invisalign treatment massapequa ny N/A 2nd
Teeth Expanders Treatment massapequa ny N/A 1st
early orthodontic treatment massapequa ny N/A 1st
Reports:
Graph
Last 90 days User Acquisition compared with preceding period
Graph
Last 90 days User Engagement compared with preceding period