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Capogna Orthodontics
Client Overview
Capogna Orthodontics
North Massapequa and Garden City, NY
Orthodontics
Welcome to Capogna Orthodontics! We are a family-owned orthodontic practice dedicated to creating beautiful smiles for patients of all ages in North Massapequa and Garden City, NY, as well as the surrounding communities including Farmingdale, Seaford, Bethpage, Plainedge, Wantagh, New Hyde Park, Floral Park, Franklin Square, and Mineola. Our two conveniently located offices offer a full range of orthodontic services, from traditional metal braces to nearly invisible straightening methods, ensuring a treatment option for everyone at Capogna Orthodontics.
Our team is committed to making your orthodontic experience exceptional by providing individualized attention to each patient. Our doctors take the time to explain each step of the treatment process thoroughly. With office hours six days a week and flexible scheduling, we accommodate all patient needs. Start your smile journey today by scheduling a consultation at Capogna Orthodontics.
Scope of Work
SEO
Local SEO
GMB Promotion
Objectives
Increase Online Visibility: Improve Capogna Orthodontics' search engine rankings to attract more potential patients.- Expand Local Reach: Strengthen local SEO efforts to capture patients in the surrounding areas.
- Boost Patient Engagement: Optimize the Google My Business profile to enhance local visibility and interaction.
Challenges
- Competitive Market: Standing out in a competitive orthodontic market with many local providers.
- Target Audience: Effectively reaching and engaging families and individuals seeking orthodontic care.
Our Approach: To achieve Capogna Orthodontics' objectives, we implemented a comprehensive digital strategy:
SEO Strategy:
- Keyword Research: Identified relevant keywords related to orthodontic care and braces.
- On-Page Optimization: Optimized website content, meta tags, and headings with targeted keywords.
- Content Marketing: Developed high-quality content, including blogs and articles, focusing on orthodontic treatments, patient testimonials, and FAQs.
- Link Building: Implemented a link-building strategy to enhance domain authority and improve SEO performance.
Local SEO Strategy:
- Google My Business (GMB) Optimization: Optimized the GMB profile with accurate business information, photos, and patient reviews.
- Local Citations: Ensured consistent business information across local directories and citation sources.
- Local Content Creation: Created location-specific content to attract local families searching for orthodontic care.
GMB Promotion Strategy:
- Profile Optimization: Enhanced the GMB profile with detailed descriptions, high-quality images, and regular updates.
- Patient Reviews: Encouraged satisfied patients to leave positive reviews on the GMB profile.
- Posts and Updates: Utilized GMB posts to share updates, promotions, and special offers.
Results:
Over a six-month period, Capogna Orthodontics achieved significant results:
- Increased Organic Traffic: Improved search engine rankings for targeted keywords related to orthodontic care and braces.
- Enhanced Local Presence: Increased visibility in local search results, attracting more patients from the surrounding communities.
- Improved Online Engagement: Higher engagement rates through optimized content, leading to increased inquiries and patient consultations.
- Boosted GMB Profile: Enhanced GMB profile visibility, resulting in increased patient engagement and appointments.
Ranking Keywords:
| Keywords | Initial Stage | Ranking |
|---|---|---|
| orthodontist massapequa ny | N/A | 1st |
| Dentofacial Orthopedics massapequa ny | N/A | 1st |
| Invisalign treatment massapequa ny | N/A | 2nd |
| Teeth Expanders Treatment massapequa ny | N/A | 1st |
| early orthodontic treatment massapequa ny | N/A | 1st |
Reports:
Last 90 days User Acquisition compared with preceding period
Last 90 days User Engagement compared with preceding period
