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Practice

Children’s Orthopaedic & Spine Care Clinic

80+

Keywords on 1st Page

120%

Increase in Organic Traffic

180%

Increment in Organic Sessions

Client Overview

Children's Orthopaedic & Spine Care Clinic

Gurgaon, India

Healthcare

Dr. Sanjay Sarup, MS (PGI Chandigarh), DNB, FRCS (Glasgow, UK), M Ch Orth (Dundee, UK)

Children’s Orthopaedic & Spine Care Clinic, founded by Dr. Sanjay Sarup, specializes in pediatric orthopedics and spine surgery.

Our Approach

To address these challenges, we implemented a comprehensive strategy encompassing website design, SEO, content marketing, local promotion, and digital advertising. A user-friendly, responsive website was developed for seamless navigation, while SEO efforts included in-depth keyword research, on-page optimization, technical enhancements, and mobile optimization. Local SEO strategies involved optimizing Google My Business listings, using location-specific keywords, and building local backlinks. Content marketing focused on creating high-quality educational materials like blogs and FAQs to engage and build trust with patients. PR initiatives included media outreach and press releases to promote services and achievements. Additionally, active participation on Quora helped share expertise and drive traffic, while targeted Google Ads campaigns were continuously optimized to improve ROI and attract potential patients effectively.

Scope of Work

Website Designing & Maintenance

SEO

Local SEO

GMB Promotion

Content Marketing

PR Promotion

Quora Marketing

Google Ads

Objectives

Enhance Online Visibility: Improve the clinic's online presence to attract more patients.
Increase Patient Inquiries: Boost the number of inquiries and appointments through the website.
Promote Local Services: Strengthen the clinic's visibility in local searches.
Educate Patients: Provide valuable content to educate patients and build trust.

Challenges

Highly Competitive Market: The healthcare sector, especially pediatric orthopedics, is highly competitive.
Local SEO: Ensuring top visibility in local searches to attract patients from the surrounding areas.
Content Saturation: Standing out in a market with extensive health-related content.
Technical Improvements: The website needed technical enhancements to improve user experience and search engine friendliness.

Results:

Within six months, the clinic experienced significant improvements:

Increased Online Traffic: Website traffic grew by 50% due to improved SEO and content marketing strategies.
Higher Local Visibility: GMB optimization and local SEO efforts led to a 45% increase in local search traffic.
More Patient Inquiries: The number of patient inquiries and appointments through the website increased by 40%.
Enhanced User Engagement: User engagement metrics, such as session duration and page views, improved by 35%.

Ranking Keywords