Children’s Orthopaedic & Spine Care Clinic

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Client Overview
Client Name
Children's Orthopaedic & Spine Care Clinic
Location
Gurgaon, India
Industry
Healthcare
Founder
Dr. Sanjay Sarup, MS (PGI Chandigarh), DNB, FRCS (Glasgow, UK), M Ch Orth (Dundee, UK)
Children’s Orthopaedic & Spine Care Clinic, founded by Dr. Sanjay Sarup, specializes in pediatric orthopedics and spine surgery. Dr. Sarup is currently the Director of Pediatric Orthopedics & Spine Surgery at Artemis Hospital, Gurgaon. He has a rich career history, having established and developed orthopedic departments at various renowned hospitals in Delhi.
Dr SANJAY SARUP, MS (PGI Chandigarh), DNB, FRCS (Glasgow, UK), M Ch Orth (Dundee, UK) is the founder of Children’s Orthopaedic and Spine Speciality Clinic . He is currently the Director for Paediatric Orthopaedics & Spine Surgery at Artemis Hospital, Gurgaon. Dr Sarup also heads one of the Orthopaedic units in the hospital. He is a post graduate teacher and thesis guide for the DNB program in the hospital.
Scope of Work
Website Designing & Maintenance
Website Designing & Maintenance
SEO
SEO
Local SEO
Local SEO
GMB Promotion
GMB Promotion
Content Marketing
Content Marketing
PR Promotion
PR Promotion
Quora Marketing
Quora Marketing
Google Ads
Google Ads
Objectives
  1. Check Enhance Online Visibility: Improve the clinic's online presence to attract more patients.
  2. Check Increase Patient Inquiries: Boost the number of inquiries and appointments through the website.
  3. Check Promote Local Services: Strengthen the clinic's visibility in local searches.
  4. Check Educate Patients: Provide valuable content to educate patients and build trust.
Challenges
  1. Check Highly Competitive Market: The healthcare sector, especially pediatric orthopedics, is highly competitive.
  2. Check Local SEO: Ensuring top visibility in local searches to attract patients from the surrounding areas.
  3. Check Content Saturation: Standing out in a market with extensive health-related content.
  4. Check Technical Improvements: The website needed technical enhancements to improve user experience and search engine friendliness.
Our Approach:
  1. To overcome these challenges, we implemented a multifaceted strategy focusing on website design and maintenance, SEO, content marketing, and local business promotion.
    2. Website Designing & Maintenance:
  2. Check User-Friendly Design: Developed a modern, responsive website optimized for ease of navigation and user experience.
    3. SEO:
  3. Check Keyword Research: Conducted in-depth research to identify high-traffic, relevant keywords.
  4. Check On-Page Optimization: Optimized meta tags, headings, and content for improved search engine rankings.
  5. Check Technical SEO: Fixed technical issues, improved page load speeds, and ensured mobile optimization.
    6. Local SEO:
  6. Check Google My Business (GMB): Created and optimized GMB listings to enhance local search visibility.
  7. Check Local Keywords: Implemented location-specific keywords and built local backlinks.
    8. Content Marketing:
  8. Check Educational Content: Produced high-quality content including blog posts, patient guides, and FAQs to educate patients and build trust.
  9. Check Meta Optimization: Ensured all content had optimized meta titles and descriptions to improve click-through rates.
    PR Promotion:
  1. Check Media Outreach: Engaged with local media to promote the clinic's services and achievements.
  2. Check Press Releases: Distributed press releases to announce new services and milestones.
    3. Quora Marketing:
  3. Check Engagement: Actively participated in relevant Quora discussions to share expertise and drive traffic to the website.
    4. Google Ads:
  4. Check Targeted Campaigns: Developed and managed Google Ads campaigns to reach potential patients searching for pediatric orthopedic services.
  5. Check Ad Optimization: Continuously optimized ads for better performance and ROI.
Results:

Within six months, the clinic experienced significant improvements:

  1. Check Increased Online Traffic: Website traffic grew by 50% due to improved SEO and content marketing strategies.
  2. Check Higher Local Visibility: GMB optimization and local SEO efforts led to a 45% increase in local search traffic.
  3. Check More Patient Inquiries: The number of patient inquiries and appointments through the website increased by 40%.
  4. Check Enhanced User Engagement: User engagement metrics, such as session duration and page views, improved by 35%.
Ranking Keywords
Keywords Initial Stage Ranking
Child Club Foot Surgery In Gurgaon NA 1st
Child DDH Surgery In Gurgaon NA 1st
Child DDH Treatment In Gurgaon NA 1st
Child Spine Clinic In Gurgaon NA 1st

30+

Keywords on 1st Page

170%

Increase in Organic Traffic

1K+

Traffic Improvement

Reports:
Graph
Organic Traffic Graph (Source: Ahrefs)