Comprehensive Oncology

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Client Overview
Client Name
Comprehensive Oncology
Location
Gurgaon, India
Industry
Healthcare (Oncology)
Comprehensive Oncology is a dedicated healthcare provider focused on the prevention and treatment of cancers. With a commitment to helping patients overcome the challenges of cancer, Comprehensive Oncology offers exceptional health solutions and support throughout the treatment journey. Led by Dr. Aditi Aggarwal, a renowned Radiation Oncologist, the center ensures that patients receive the best possible care and guidance, making cancer both preventable and curable.
Scope of Work
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Website Creation
Website Creation
Objectives
  1. Check Develop an Informative Website: Create a user-friendly, informative, and engaging website that highlights the services offered by Comprehensive Oncology.
  2. Check Enhance Online Visibility: Improve the website's search engine rankings to attract potential patients seeking cancer prevention and treatment solutions.
  3. Check Educate and Support Patients: Provide comprehensive information on cancer prevention, treatment options, and patient support resources.
Challenges
  1. Check Complex Medical Content: Ensuring the medical content is accurate, accessible, and easy to understand for patients and their families.
  2. Check Competitive Market: Standing out in the competitive healthcare industry, particularly in the field of oncology.
  3. Check Sensitive Subject Matter: Handling the sensitive nature of cancer treatment with empathy and care in all communications.

Our Approach: To meet the objectives for Comprehensive Oncology, we developed a strategic plan focusing on website creation and SEO.

Website Creation
User-Centric Design:
  1. Check Designed a clean, professional, and easy-to-navigate website that reflects the compassionate and expert care provided by Comprehensive Oncology.
  2. Check Ensured the website is mobile-friendly and accessible to all users.
Content Development:
  1. Check Created detailed and informative content about various types of cancers, prevention methods, treatment options, and patient support.
  2. Check Highlighted Dr. Aditi Aggarwal's expertise and the center's commitment to patient care.
Patient Resources:
  1. Check Developed sections for patient testimonials, frequently asked questions, and educational resources to support and guide patients through their journey.
  2. Check Included an easy-to-use appointment booking system and contact information for quick access to the clinic.
Visual and Interactive Elements:
  1. Check Incorporated high-quality images, videos, and infographics to make the website engaging and informative.
  2. Check Added interactive elements such as live chat support and virtual tours of the facility.
SEO Strategy
Keyword Research and Optimization:
  1. Check Conducted comprehensive keyword research to identify terms related to cancer treatment, prevention, and support services.
  2. Check Optimized website content, meta tags, and headers with targeted keywords to improve search engine rankings.
Content Marketing:
  1. Check Developed a content marketing strategy that includes regular blog posts, articles, and case studies on cancer-related topics.
  2. Check Shared patient success stories and expert insights to build trust and authority in the field of oncology.
On-Page and Technical SEO:
  1. Check Ensured the website is optimized for fast loading speeds and mobile usability.
  2. Check Implemented structured data markup to enhance search engine understanding and visibility of the content.
Link Building:
  1. Check Established a link-building strategy to acquire high-quality backlinks from reputable medical and healthcare websites.
  2. Check Engaged in local business listings and citations to improve local search visibility.
Results:

25+

Keywords on 1st Page

87.5%

Increase in Organic Traffic

1K+

Traffic Improvement

Improved Online Presence:
  1. Check The newly created website provided a comprehensive, user-friendly platform for patients to learn about cancer prevention and treatment.
  2. Check Significant improvement in search engine rankings for targeted keywords, leading to increased organic traffic.
Enhanced Patient Engagement:
  1. Check The informative and supportive content on the website helped educate and engage patients, leading to more inquiries and appointments.
  2. Check Positive feedback from patients and their families on the ease of accessing information and booking appointments.
Higher Visibility in Competitive Market:
  1. Check Effective SEO strategies helped Comprehensive Oncology stand out in the competitive healthcare market, attracting more potential patients seeking oncology services.