DermaClinix

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Client Overview
Client Name
DermaClinix
Location
New Delhi, India
Industry
Dermatology and Hair Solutions
DermaClinix is a distinguished skin and hair solution center located in New Delhi, recognized for its exceptional care and state-of-the-art treatments. Catering to patients from across the globe, including high-profile individuals such as celebrities and politicians, DermaClinix stands as a symbol of excellence in dermatology. The clinic is staffed by a team of highly qualified dermatologists who have received their training from some of India's most prestigious medical institutions, including AIIMS (All India Institute of Medical Sciences, Delhi), PGIMER (Postgraduate Institute of Medical Education and Research, Chandigarh), and Safdarjung Hospital, New Delhi.
DermaClinix upholds the highest ethical standards in patient care, ensuring that every individual receives world-class treatment. The clinic is equipped with the most advanced technologies available, facilitating the accurate diagnosis and treatment of a wide range of skin conditions. This commitment to innovation and patient satisfaction has positioned DermaClinix as a leader in the field of dermatology, trusted by patients worldwide.
Scope of Work
Search Engine Optimization (SEO)
Google AdWords Management

Objectives
  1. Check Increase patient inquiries and appointments.
  2. Check Enhance online visibility and reach a broader audience.
  3. Check Maximize ROI through targeted advertising.
Challenges
  1. Check Competitive Market: Standing out in a densely populated dermatology market in New Delhi.
  2. Check Effective Targeting: Reaching the right audience with specific needs for skin and hair treatments.
  3. Check Optimizing Ad Spend: Ensuring that the ad budget is utilized effectively to maximize patient inquiries and appointments.
Our Approach
  1. Google AdWords Management: We created targeted ad campaigns to attract patients seeking specific treatments such as hair transplants, laser treatments, and dermatological consultations.
  2. Check Keyword Research: Conducted extensive research to identify high-performing keywords that potential patients were searching for.
  3. Check Ad Copy Optimization: Crafted compelling ad copy to highlight DermaClinix's expertise, advanced techniques, and patient care.
  4. Check Geo-Targeting: Focused on specific geographical areas to reach local patients and those traveling to New Delhi for treatment.
  5. Check Performance Monitoring: Continuously monitored the campaigns, making data-driven adjustments to improve click-through rates (CTR) and conversion rates.
Results

50+

Keywords on 1st Page

175%

Increase in Organic Traffic

1.8K

Traffic Improvement

  1. Check Increased Patient Inquiries: Achieved a 45% increase in patient inquiries within the first three months of the campaign.
  2. Check Higher Conversion Rates: Improved ad performance led to a 30% increase in appointment bookings.
  3. Check Optimized Ad Spend: Effective budget management resulted in a significant reduction in cost per acquisition (CPA).