Dr. SK Rajan

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Client Overview
Client Name
Dr. SK Rajan
Location
Gurgaon, India
Industry
Healthcare (Neurosurgery)
Dr. SK Rajan is a pioneering neurosurgeon in North India, exclusively dedicated to the minimally invasive (keyhole) treatment of spinal problems. With over 20 years of surgical experience, Dr. Rajan is an ‘AO International’ Certified Minimally Invasive Spine Surgeon. He serves as the chief spine surgeon at Artemis Hospital, Gurgaon. Dr. Rajan's extensive training and experience span across premier institutions in India, the UK, and the US. He has honed his skills under the mentorship of some of the world's leading neurosurgeons, including Prof. Edward Benzel at the Cleveland Clinic and Mr. Adrian Casey in London. His dedication to minimally invasive spine surgery has enabled him to deliver outstanding results, earning him a reputation for excellence in his field.
Scope of Work
Search Engine Optimization (SEO)
SEO
Local SEO
GMB Promotion
Google My Business (GMB) Promotion
PR Promotion
Website Design And Development
Google Ads
Objectives
  1. Check Increase Online Visibility, Improve search engine rankings to attract more patients searching for minimally invasive spine surgery in Gurgaon.
  2. Check Enhance Local Presence, Optimize the Google My Business profile to improve local search visibility and attract more local patients.
  3. Check Build Reputation, Use PR strategies to highlight Dr. Rajan’s expertise and achievements, building trust and credibility.
  4. Check Drive Patient Inquiries, Implement targeted Google Ads campaigns to drive traffic to the website and increase patient inquiries.
Challenges
  1. Check Highly Specialized Field, Ensuring visibility in a niche market with specific patient needs.
  2. Check Building Trust, Establishing trust and credibility among potential patients through effective online presence and patient testimonials.
  3. Check Technical SEO Requirements, Ensuring the website is optimized for mobile devices, loads quickly, and provides a seamless user experience.

25+

Keywords on 1st Page

196.8%

Increase in Organic Traffic

2K+

Traffic Improvement

Results
  1. Check Increased Organic Traffic: Improved search engine rankings led to a 50% increase in organic website traffic.
  2. Check Enhanced Local Presence: Strengthened local SEO efforts resulted in a 40% increase in local search traffic and a higher number of patient inquiries.
  3. Check Improved Reputation: PR campaigns successfully highlighted Dr. Rajan’s expertise, leading to increased trust and credibility among potential patients.
  4. Check Higher Conversion Rates: Targeted Google Ads campaigns resulted in a 35% increase in patient inquiries and bookings.
Ranking Keywords
Keywords Initial Stage Ranking
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Reports:
Graph
Graph