Dr. Sweksha's Dermatology

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Client Overview
Client Name
Dr. Sweksha's Dermatology
Location
Delhi, India
Industry
Healthcare (Dermatology)
Founder
Dr. Sweksha, MD in Dermatology
Dr. Sweksha's Dermatology, led by the accomplished Dr. Sweksha, is a premier dermatology clinic in Delhi. Known for her exceptional skills and expertise, Dr. Sweksha has built a reputation as one of Delhi’s leading dermatologists. Her clinic is synonymous with excellence and trustworthiness, providing top-notch dermatological care. With nearly seven years of professional experience, Dr. Sweksha has trained under some of India’s most distinguished dermatologists, further refining her skills and knowledge.
Dr Sweksha, an accomplished MD in Dermatology, leads Dr Sweksha’s Dermatology as its Managing Director. Renowned in Delhi for her exceptional dermatological expertise, she stands out as one of the city’s leading dermatologists. Her clinic, Dr Sweksha’s Dermatology, is widely recognised for its dedication to excellence, earning a reputation as a trustworthy and highly esteemed dermatology clinic in Delhi. With a professional journey of nearly 7 years, Dr Sweksha has honed her skills under the mentorship of some of India’s most distinguished dermatologists, enhancing her proficiency and knowledge in the field.
Scope of Work
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
SMO
SMO
Local SEO
Local SEO
GMB Promotion:
GMB Promotion:
YouTube and Video Marketing:
YouTube and Video Marketing:
PR Promotion:
PR Promotion:
Objectives
  1. Check Increase Online Visibility: Improve the clinic's online presence to attract more clients.
  2. Check Boost Local Searches: Enhance visibility in local searches to draw in clients from Gurgaon and surrounding areas.
  3. Check Drive Website Traffic: Increase website traffic and engagement through effective content marketing.
  4. Check Engage on Quora: Utilize Quora as a platform to share expertise and drive traffic.
Challenges
  1. Check Competitive Market: The dermatology and cosmetology industry is highly competitive, with many clinics vying for top search engine rankings.
  2. Check Local SEO: Achieving high visibility in local searches amidst numerous competitors.
  3. Check Content Saturation: Standing out with unique and valuable content in a saturated market.
Our Approach:
  1. To address these challenges, we implemented a strategic plan focusing on SEO, Google Business Profile optimization, local SEO, content marketing, and Quora marketing.
    2. SEO
  2. Check Keyword Research: Identified high-traffic, relevant keywords related to dermatology, cosmetology, and hair transplant services.
  3. Check On-Page Optimization: Optimized meta tags, headings, and content for improved search engine rankings.
  4. Check Technical SEO: Enhanced website speed, mobile responsiveness, and fixed technical issues to improve user experience.
    5. Google Business Profile:
  5. Check Profile Optimization: Optimized the clinic's Google Business Profile with accurate information, high-quality images, and regular updates.
  6. Check Customer Reviews: Encouraged satisfied clients to leave positive reviews, enhancing the clinic's online reputation.
    7. Local SEO:
  7. Check Local Keywords: Integrated location-specific keywords to improve local search rankings.
    8. Content Marketing:
  8. Check Educational Content: Created engaging blog posts, FAQs, and patient guides to educate potential clients and build trust.
  9. Check Meta Optimization: Ensured all content was optimized with targeted keywords for better search visibility.
    10. Quora Marketing:
  10. Check Expert Engagement: Actively participated in relevant Quora discussions, providing expert advice and linking back to the clinic's website.
  11. Check Traffic Generation: Used Quora as a platform to drive targeted traffic to the website.
Results

Over six months, SQUARE ROOT experienced significant improvements:

  1. Check Increased Online Traffic: Website traffic increased by 50% due to improved SEO and content marketing efforts.
  2. Check Higher Local Visibility: Local SEO and Google Business Profile optimization resulted in a 45% increase in local search traffic.
  3. Check More Client Inquiries: The number of client inquiries and appointments through the website increased by 40%.
  4. Check Enhanced Engagement: User engagement metrics, such as session duration and page views, improved by 30%.
Ranking Keywords
Keywords Initial Stage Ranking
Child Club Foot Surgery In Gurgaon NA 1st
Child DDH Surgery In Gurgaon NA 1st
Child DDH Treatment In Gurgaon NA 1st
Child Spine Clinic In Gurgaon NA 1st

20+

Keywords on 1st Page

300%

Increase in Organic Traffic

2K+

Traffic Improvement

Reports:
Graph
User Acquisition of 3 Months Compared with Preceding Period