Healthcare (Hair Transplant, Cosmetic Surgery & Dermatology)
Enhance Clinics is India's fastest-growing chain of hair transplant, cosmetic surgery, and dermatology clinics, with 14 centers spread across major cities such as Delhi, Noida, Gurgaon, Mumbai, Kolkata, Dehradun, and Lucknow. Renowned for their professional care, adherence to global standards, and unwavering integrity, Enhance Clinics has garnered a significant clientele from 65 countries, including numerous celebrities. Their state-of-the-art facilities and extensive range of services have made them a preferred choice for discerning clients.
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Scope of Work
Search Engine Optimization (SEO)
Adwords Management
Objectives
Strengthen Enhance Clinics' digital footprint by improving search engine rankings, increasing organic traffic, and managing effective ad campaigns.
Target and engage individuals seeking hair transplant and cosmetic surgery services, positioning Enhance Clinics as the leading choice in India.
Establish Enhance Clinics' credibility and reputation through consistent online visibility, quality lead generation, and showcasing their expertise and success stories
Challenges
Enhance Clinics needed to stand out in a crowded cosmetic surgery and dermatology market by highlighting their unique services and extensive experience.
Effectively managing AdWords campaigns to ensure a high return on investment and maintaining visibility for targeted keywords were critical challenges.
Distinguishing Enhance Clinics from other competitors by emphasizing their exceptional care, global standards, and successful client outcomes.
Our Approach:
SEO Strategy: We devised a comprehensive SEO strategy to improve search engine rankings for targeted keywords related to hair transplants, cosmetic surgery, and dermatology services. This included on-page optimization, backlink building, and content creation tailored to enhance organic visibility.
Local SEO: Special focus was given to local SEO to attract clients from specific cities where Enhance Clinics operates. This involved optimizing Google My Business listings, local citations, and creating location-specific content to boost visibility in local search results.
Adwords Management: We implemented and managed targeted Adwords campaigns to reach potential clients actively searching for cosmetic procedures. This included keyword research, ad creation, budget management, and ongoing optimization to ensure high click-through rates and conversions.
Content Marketing: Engaging and informative content was created to highlight the expertise of Enhance Clinics, showcase successful procedures, and share patient testimonials. This content was optimized for SEO and distributed across various platforms to attract and educate potential clients.
Results:
50+
Keywords on 1st Page
194%
Increase in Organic Traffic
1K+
Traffic Improvement
Improved Search Rankings:
Improved Search Rankings: Achieved higher rankings for targeted keywords, leading to a 45% increase in organic traffic to the website.
Increased Website Traffic: Experienced a 50% boost in both organic and paid traffic from targeted locations, significantly expanding the website’s reach.
Successfully increased the number of inquiries and appointments through strategic SEO and PPC campaigns, driving more qualified leads.
Optimized Ad Spend: Efficiently managed AdWords campaigns resulted in a higher ROI and more effective utilization of the advertising budget.
Enhanced Online Presence: Strengthened Enhance Clinics' digital footprint, establishing them as a leading authority in hair transplant and cosmetic surgery services in India.