Client Overview
Dr. KALPANA GUPTA SHEKHAWAT
Gurgaon, India
Healthcare
FreedomAge, led by Dr. Kalpana Gupta Shekhawat, is a renowned clinic specializing in integrative and metabolic medicine. Dr. Shekhawat is a leading functional medicine specialist in India with over 14 years of experience. She is a medical graduate from Sawai Man Singh Medical College, Jaipur, Rajasthan, and has further specialized in Clinical Nutrition (CNCB, Texas, USA), Bio Hormone Replacement Therapy (A4M USA), and Peptide Therapy (Peptide Therapy Foundation, USA). Dr. Shekhawat helps patients manage chronic lifestyle diseases using nutraceutical and nutrition therapies, detoxification protocols, gut healing, supplementation, and dietary advice.
Scope of Work
SEO (Search Engine Optimization)
Website Maintenance
Objectives
The main objective was to improve FreedomAge’s online presence and ensure the website is consistently updated, secure, and user-friendly. This included optimizing the website for search engines to attract more organic traffic and maintaining the website to provide a seamless user experience.
Challenges
- The primary challenges involved optimizing the website for a broad range of medical conditions and ensuring that the site remains up-to-date with the latest medical information and practices. Additionally, maintaining the website’s security and performance was crucial due to the sensitive nature of the medical information provided.
100+
Keywords on 1st Page
80%
Increase in Organic Traffic
1K+
Traffic Improvement
Results
- Increased Organic Traffic: The comprehensive SEO strategy resulted in a significant increase in organic traffic to the website. More potential patients found FreedomAge through search engines, leading to higher engagement and inquiries.
- Improved Search Rankings: FreedomAge achieved higher search engine rankings for targeted keywords, establishing a stronger online presence in the field of integrative and functional medicine.
- Enhanced Website Performance: Regular maintenance ensured that the website remained up-to-date, secure, and user-friendly. This led to improved user experience, longer visit durations, and lower bounce rates.
- Increased Patient Inquiries: The optimized website content and enhanced online visibility resulted in an increase in patient inquiries and consultations, helping more individuals benefit from Dr. Shekhawat’s expertise.