Harbor Family Orthodontics

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Client Overview
Client Name
Harbor Family Orthodontics
Location
East Patchogue, NY
Industry
Orthodontics
Harbor Family Orthodontics is a family-friendly orthodontic practice located in East Patchogue, NY. They provide exceptional orthodontic care to patients of all ages, serving the village of Patchogue and surrounding communities including Bellport, Sayville, Holtsville, Ronkonkoma, Medford, and Moriches. Their mission is to offer affordable, comprehensive orthodontic care to help families achieve brighter, healthier smiles.
We offer a full range of orthodontic services in an easy-going atmosphere. From traditional braces and Invisalign to Phase 1 orthodontic treatment and orthodontic surgery, we can help you achieve a stunning, functional smile at Harbor Family Orthodontics.Harbor Family Orthodontics in East Patchogue is dedicated to helping you create a bright & healthy smile. Traditional braces work to enhance both beauty & function through teeth straightening and jaw alignment. It’s never too late to enhance your smile!
Scope of Work
SEO
SEO
Local SEO
Local SEO
GMB Promotion
GMB Promotion
Objectives
  1. Check Increase Online Visibility: Enhance Harbor Family Orthodontics' presence in search engine results pages (SERPs) to attract more potential patients searching for orthodontic services.
  2. Check Boost Local Market Reach: Strengthen local SEO efforts to capture patients searching for orthodontic care in the nearby communities.
  3. Check Enhance Patient Engagement: Optimize the Google My Business profile to improve local visibility, patient engagement, and drive more foot traffic to the practice.
Challenges
  1. Check Competitive Market: Standing out in a competitive orthodontic market where numerous practices vie for attention.
  2. Check Target Audience: Effectively reaching and engaging families and individuals seeking orthodontic care in the local area.

Our Approach: To achieve Harbor Family Orthodontics objectives, we implemented a comprehensive digital strategy:

SEO Strategy:
  1. Check Keyword Research: Identified relevant keywords related to orthodontic care, braces, and family orthodontics.
  2. Check On-Page Optimization: Optimized website content, meta tags, and headings to include targeted keywords and improve search engine visibility.
  3. Check Content Marketing: Developed high-quality content, including blogs and articles, focusing on orthodontic care, treatment options, and patient testimonials to attract and engage the target audience.
  4. Check Link Building: Implemented a link-building strategy to enhance domain authority and improve SEO performance.
Local SEO Strategy:
  1. Check Google My Business (GMB) Optimization: Optimized Harbor Family Orthodontics' GMB profile with accurate business information, photos, and patient reviews.
  2. Check Local Citations: Ensured consistent business information across local directories and citation sources to improve local search rankings.
  3. Check Local Content Creation: Created location-specific content to attract local families searching for orthodontic care in the area.
GMB Promotion Strategy:
  1. Check Profile Optimization: Enhanced the GMB profile with detailed descriptions, high-quality images, and regular updates to engage potential patients.
  2. Check Patient Reviews: Encouraged satisfied patients to leave positive reviews on the GMB profile to build trust and credibility.
  3. Check Posts and Updates: Utilized GMB posts to share updates, promotions, and special offers to keep the audience engaged and informed.
Results:

Over a six-month period, Harbor Family Orthodontics achieved significant results:

  1. Check Increased Organic Traffic: Improved search engine rankings for targeted keywords related to orthodontic care and braces.
  2. Check Enhanced Local Presence: Increased visibility in local search results, attracting more patients from the nearby communities.
  3. Check Improved Online Engagement: Higher engagement rates through optimized content, leading to increased inquiries and patient consultations.
  4. Check Boosted GMB Profile: Enhanced GMB profile visibility, resulting in increased patient engagement and appointments.
Ranking Keywords:
Keywords Initial Stage Ranking
best orthodontist long island N/A 1st
orthodontics for adults long island N/A 1st
orthodontist long island ny N/A 1st
long island orthodontist N/A 1st
adult braces long island N/A 1st

50+

Keywords on 1st Page

212%

Increase in Organic Traffic

20K+

Traffic Improvement

Reports:
Graph
Increase in User Acquisition (Last 12 months compared with previous Period)
Graph
Last 12 Months User Engagement compared with preceding period