Client Overview
NeemTree Healthcare Orthopedics
New Delhi, Gurgaon
Healthcare Orthopedics
NeemTree Healthcare Orthopedics is a premier healthcare facility dedicated to providing advanced surgical procedures for joints and ligaments. With a focus on patient safety and optimal outcomes, NeemTree Healthcare offers a wide range of services, including total knee replacement, total hip replacement, shoulder replacement, spine surgery, knee arthroscopy, and trauma or fractures surgery. Committed to using USFDA-approved surgical procedures, NeemTree Healthcare ensures the highest standards of medical care while delivering affordable treatment options.
Founded back in 2017 by Dr Pankaj Bajaj who himself is a renowned Orthopedic Surgeon, we are an Asset-light Healthcare Start-up, operating primarily in Orthopedics domain with special focus on tier 2/3 towns. Our mission is to provide quality & affordable orthopaedic treatment (including cashless treatments under PM-JAY scheme, various TPAs & other Govt. panels, etc.) across the country, at par with Metros, at patient’s own home towns which results in saving time, energy, money & ease out other logistics for patients & their attendants
Scope of Work
Search Engine Optimization (SEO)
Social Media Optimization
Google Business Profile Optimization
Website Maintenance
Google AdWords
Objectives:
Strengthen NeemTree Healthcare Orthopedics' digital footprint to increase visibility and attract more patients, particularly in Tier 2/3 towns.- Position NeemTree Healthcare Orthopedics as a leading provider of orthopedic care through strategic digital marketing efforts, highlighting their commitment to quality and affordable treatment.
- Leverage digital channels to reach a broader audience, ensuring that patients across the country have access to advanced, affordable orthopedic care at par with metropolitan standards.
Challenges:
- Despite their expertise, NeemTree Healthcare faced challenges in connecting with their online target audience and distinguishing themselves from other orthopedic healthcare providers.
- They needed to enhance their search engine rankings, optimize their Google Business Profile, and increase visibility on social media platforms to attract more patients.
- Maintaining their website and running successful Google AdWords campaigns were essential to driving patient inquiries and boosting overall online presence.
Our Approach:
- In-depth SEO Optimization: SEO Tech Experts conducted comprehensive SEO enhancements to improve NeemTree Healthcare's search engine rankings for orthopedic-related keywords, ensuring greater visibility in relevant searches.
- Social Media Optimization: We optimized their social media profiles on platforms like Facebook, Twitter, and Instagram to increase engagement and boost the clinic's online presence.
- Google Business Profile & AdWords Campaigns: We enhanced their Google Business Profile for better local search visibility and ran targeted Google AdWords campaigns to attract patients actively seeking orthopedic services. Regular website maintenance was also performed to ensure a seamless user experience.
Results:
25+
Keywords on 1st Page
181%
Increase in Organic Traffic
1.2K+
Traffic Improvement
- NeemTree Healthcare Orthopedics saw significant improvements in search engine rankings for orthopedic-related keywords, leading to increased organic traffic and more medical appointments.
- The targeted digital marketing strategies resulted in a substantial rise in patient inquiries, both online and through direct calls.
- Our social media optimization efforts led to higher engagement and increased brand awareness, connecting NeemTree Healthcare with a broader audience.
- Optimizing their Google Business Profile significantly improved local search visibility, attracting more patients from nearby areas.
- Regular website maintenance ensured a smooth and user-friendly experience, contributing to better patient interactions and higher conversion rates.