Orthosport Clinic

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Client Overview
Client Name
Orthosport Clinic
Location
Gurgaon, India
Industry
Sports Medicine
Orthosport Clinic is renowned for its expertise in sports medicine, led by the highly reputed Dr. Manu Bora. With a focus on preventive, proactive, and minimally-invasive orthopaedic care, Dr. Bora specializes in using the latest options in joint preservation and preventive care to alleviate orthopaedic issues. Orthosport Clinic is recommended by 51 patients for its exceptional sports medicine services.
Whether dealing with acute injuries or chronic orthopaedic conditions, patients can rely on Orthosport Clinic to provide thorough evaluations and customized treatment plans aimed at long-term health and wellness. Dr. Manu Bora’s leadership and expertise have positioned Orthosport Clinic as a leading institution in the field of sports medicine, where patient care is always prioritized, and innovative solutions are consistently implemented.
Scope of Work
SEO
SEO
Website Development
Website Development
Google Business Profile Promotion
Google Business Profile Promotion
Objectives
  1. Check Increase Online Visibility: Improve search engine rankings to attract more patients searching for sports medicine services in Gurgaon.
  2. Check Enhance Patient Engagement: Develop a professional website that enhances user experience and encourages patient inquiries and bookings.
  3. Check Boost Local Presence: Optimize the Google Business Profile to improve local search visibility and attract more local patients.
Challenges
  1. Check Competitive Market: Standing out in a competitive market with established local and national sports medicine clinics.
  2. Check Patient Trust: Building trust and credibility among potential patients through effective online presence and patient testimonials.
  3. Check Technical Requirements: Ensuring the website is optimized for mobile devices, loads quickly, and provides a seamless user experience.

Our Approach: We implemented a comprehensive digital strategy focused on SEO, website development, and Google Business Profile promotion to achieve Orthosport Clinic's objectives:

SEO Strategy:
  1. Check Keyword Research: Identified and targeted relevant keywords related to sports medicine services in Gurgaon.
  2. Check Local SEO: Optimized Google Business Profile listing and local directory submissions to improve local search rankings.
  3. Check Content Creation: Developed optimized content for the website, including service descriptions, blog posts, and patient testimonials.
  4. Check Link Building: Implemented a strategy to build quality backlinks from local business directories and healthcare-related websites.
Website Development:
  1. Check Responsive Design: Created a mobile-friendly website design to ensure accessibility and usability across devices.
  2. Check User Experience (UX) Optimization: Implemented intuitive navigation, clear call-to-actions, and streamlined booking/contact forms to improve user engagement and conversion rates.
Google Business Profile Promotion:
  1. Check Profile Optimization: Ensured the Google Business Profile was fully optimized with accurate information, high-quality images, and patient reviews.
  2. Check Local Engagement: Encouraged satisfied patients to leave positive reviews on the Google Business Profile to boost local credibility and rankings.
  3. Check Regular Updates: Posted updates and promotions on the Google Business Profile to keep it active and engaging.

100+

Keywords on 1st Page

200%

Increase in Organic Traffic(Per Month)

225K+

Traffic Improvement

Results:

Over a six-month period, Orthosport Clinic achieved significant results:

  1. Check Increased Organic Traffic: Improved search engine rankings led to a 40% increase in organic website traffic.
  2. Check Enhanced User Engagement: Implemented UX optimizations resulted in a 30% increase in website conversion rates.
  3. Check Improved Local Presence: Strengthened local SEO efforts led to a 45% increase in local search traffic and a higher number of patient inquiries and bookings.
Ranking Keywords:
Keywords Initial Stage Ranking
atfl surgery in gurgaon N/A 1st
atfl surgery in gurugram N/A 1st
elbow ligament tear surgery in gurgaon N/A 1st
elbow ligament tear surgery in gurugram N/A 1st
internal brace for ruptured patellar tendon bangalore N/A 1st
Reports:
Graph
Last 12 Months User Acquisition compared with preceding period
Graph
Last 12 Months User Engagement compared with preceding period