Client Overview
Sharda Hospital
Noida, Uttar Pradesh
Healthcare
Sharda Hospital is a state-of-the-art multi-specialty hospital dedicated to providing medical care at par with global standards of excellence. With modern facilities and sophisticated equipment, Sharda Hospital offers comprehensive healthcare services as a preferred destination for medical treatment. The hospital is staffed with highly qualified and experienced medical professionals who provide round-the-clock expert care to patients.
Sharda Hospital offers a broad spectrum of medical services, including tertiary care, super specialties, general specialties, advanced diagnostic and radiology services, and critical care. Recognizing the increasing demand for Ayurveda, the hospital has also established a Panchakarma Centre to provide high-value massage therapies for diseases that are challenging to manage medically.
Scope of Work
Google Business Profile Promotion
GMB Suspension Recovery
Removal of Duplicate Listings
Objectives
Enhance Online Presence: Increase visibility on Google Search and Maps to attract more local patients seeking medical services.- Ensure Profile Integrity: Resolve any issues related to GMB suspension and maintain a consistent online presence.
- Improve Local SEO: Optimize the Google Business Profile to improve local search rankings and attract more local patients.
Challenges
- Technical Issues: Addressing GMB suspension and resolving duplicate listings to maintain a clean and accurate online presence.
- Competitive Market: Standing out in a competitive healthcare industry and attracting patients looking for high-quality medical care.
Our Approach: To achieve Sharda Hospital's objectives, we implemented a focused strategy:
SEO Strategy:
- Keyword Research: Keyword Research: Identified and targeted relevant keywords related to minimally invasive spine surgery.
- On-Page SEO: On-Page SEO: Optimized website content, meta tags, and headers to improve search engine rankings.
- Content Creation: Developed optimized content for the website, including informative articles and patient testimonials.
- Link Building: Built quality backlinks from healthcare-related websites and local directories.
Google Business Profile Promotion:
- Optimization: Enhanced the GMB profile with accurate information, high-quality images, and engaging posts to attract and inform potential patients.
- Local SEO: Implemented local SEO strategies, including keyword optimization and citation building, to improve local search visibility.
- Review Management: Encouraged satisfied patients to leave positive reviews to build credibility and attract more patients.
GMB Suspension Recovery:
- Investigation: Identified the root cause of GMB suspension and took necessary steps to rectify the issues.
- Appeal Process: Submitted appeals and communicated with Google support to reinstate the suspended GMB profile promptly.
- Compliance: Ensured GMB profile adheres to Google's guidelines to prevent future suspensions.
Removal of Duplicate Listings:
- Audit: Conducted a thorough audit of online listings to identify and remove duplicate profiles.
- Verification: Verified the authenticity of the primary GMB profile and consolidated information across platforms for consistency.
80+
Keywords on 1st Page
300%
Increase in Organic Traffic
6.8K+
Traffic Improvement
Results:
Over a six-month period, Sharda Hospital achieved significant results:
- Increased Online Visibility: Improved local search rankings and enhanced visibility on Google Search and Maps.
- Enhanced Patient Engagement: Increased engagement with the GMB profile through positive reviews and interactions.
- Resolved Technical Issues: Successfully recovered from GMB suspension and ensured a clean and accurate online presence.
Reports:
