Shilpa Arora

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Client Overview
Client Name
Shilpa Arora
Location
Delhi NCR, India
Industry
Health And Wellness
Duration
Approximately 1.5 years
Shilpa Arora is a renowned health practitioner, nutritionist, and certified macrobiotic health coach with a Doctorate in Natural Medicine. As an expert in naturopathy and nutrition, Shilpa regularly contributes researched articles on nature cure, health, and nutrition to leading newspapers and lifestyle magazines.
As a Macrobiotics Health Coach we got a great foundation to explore the link between lifestyle induced diseases caused by wrong food choices having direct impact on general health and well-being. I have worked together with leading hospitals, institutions, education societies and private consultations to provide health plans which could be practiced lifelong for ultimate healing. These holistic plans prevent lifestyle induced diseases and help slow ageing process as the foods we eat is one of the primary influences we have on our health.
Scope of Work
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Objectives
  1. Check Increase Online Visibility: Enhance the online presence of Shilpa Arora to attract more clients and readers.
  2. Check Establish Authority: Position Shilpa as a leading expert in the health and wellness industry.
  3. Check Drive Traffic: Increase organic traffic to Shilpa's website and other online platforms.
  4. Check Improve User Engagement: Encourage more interactions and engagement with Shilpa's content.
Challenges
  1. Check Competitive Market: Standing out in the highly competitive health and wellness sector.
  2. Check Content Optimization: Ensuring all content is optimized for search engines while maintaining high-quality information.
  3. Check Maintaining Relevance: Keeping up with the latest SEO trends and updates to maintain and improve rankings.

Our Approach: To achieve Shilpa Arora's objectives, we implemented a comprehensive SEO strategy:

Keyword Research:
  1. Check Targeted Keywords: Conducted extensive keyword research to identify relevant and high-traffic search terms related to health, nutrition, and naturopathy.
  2. Check Long-Tail Keywords: Focused on long-tail keywords to capture more specific and intent-driven searches.
On-Page Optimization:
  1. Check Content Optimization: Optimized existing website content, including blog posts, articles, and service pages, for targeted keywords.
  2. Check Meta Tags: Updated meta titles, descriptions, and headers to improve click-through rates and search engine visibility.
  3. Check Internal Linking: Improved internal linking structure to enhance user experience and facilitate better indexing by search engines.
Content Creation:
  1. Check Blog Posts: Developed high-quality, informative blog posts on trending health and wellness topics.
  2. Check Case Studies and Testimonials: Added detailed case studies and client testimonials to build credibility and trust.
Technical SEO:
  1. Check Site Speed Optimization: Enhanced website loading speed for better user experience and improved rankings.
  2. Check Mobile Optimization: Ensured the website was fully optimized for mobile devices to cater to a broader audience.
  3. Check Schema Markup: Implemented schema markup to improve search engine understanding and enhance search result appearances.
Off-Page SEO:
  1. Check Backlink Building: Developed a backlink strategy to acquire high-quality links from reputable health and wellness websites.
  2. Check Social Media Integration: Leveraged social media platforms to promote content and attract more visitors to the website.
Results:

30+

Keywords on 1st Page

200%

Increase in Organic Traffic

1K+

Traffic Improvement

Increased Online Visibility:
  1. Check Achieved higher search engine rankings for targeted keywords, resulting in a significant increase in organic traffic.
Established Authority:
  1. Check Positioned Shilpa Arora as a leading expert in the health and wellness industry, enhancing her credibility and authority.
Higher Organic Traffic:
  1. Check Experienced a substantial increase in organic traffic to the website, leading to more client inquiries and consultations.
Improved User Engagement:
  1. Check Enhanced user engagement through optimized content and a better user experience, resulting in longer time spent on the website and higher interaction rates.