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Dr. SK Rajan

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Client Overview
Client Name
Dr. SK Rajan
Location
Gurgaon, India
Industry
Healthcare (Neurosurgery)
Dr. SK Rajan is a pioneering neurosurgeon in North India, exclusively dedicated to the minimally invasive (keyhole) treatment of spinal problems. With over 20 years of surgical experience, Dr. Rajan is an ‘AO International’ Certified Minimally Invasive Spine Surgeon. He serves as the chief spine surgeon at Artemis Hospital, Gurgaon.
Dr. Rajan's extensive training and experience span across premier institutions in India, the UK, and the US. He has honed his skills under the mentorship of some of the world's leading neurosurgeons, including Prof. Edward Benzel at the Cleveland Clinic and Mr. Adrian Casey in London. His dedication to minimally invasive spine surgery has enabled him to deliver outstanding results, earning him a reputation for excellence in his field.
Scope of Work
SEO
SEO
PR Promotion
PR Promotion
Google Ads
Google Ads
Objectives
  1. Check Increase Online Visibility: Improve search engine rankings to attract more patients searching for minimally invasive spine surgery in Gurgaon.
  2. Check Enhance Local Presence: Optimize the Google My Business profile to improve local search visibility and attract more local patients.
  3. Check Build Reputation: Use PR strategies to highlight Dr. Rajan's expertise and achievements, building trust and credibility.
  4. Check Drive Patient Inquiries: Implement targeted Google Ads campaigns to drive traffic to the website and increase patient inquiries.
Challenges
  1. Check Highly Specialized Field: Ensuring visibility in a niche market with specific patient needs.
  2. Check Building Trust: Establishing trust and credibility among potential patients through effective online presence and patient testimonials.
  3. Check Technical SEO Requirements: Ensuring the website is optimized for mobile devices, loads quickly, and provides a seamless user experience.

Our Approach: We implemented a comprehensive digital strategy focused on SEO, GMB promotion, PR promotion, and Google Ads to achieve Dr. Rajan's objectives:

SEO Strategy:
  1. Check Keyword Research: Keyword Research: Identified and targeted relevant keywords related to minimally invasive spine surgery.
  2. Check On-Page SEO: On-Page SEO: Optimized website content, meta tags, and headers to improve search engine rankings.
  3. Check Content Creation: Developed optimized content for the website, including informative articles and patient testimonials.
  4. Check Link Building: Built quality backlinks from healthcare-related websites and local directories.
GMB Promotion:
  1. Check Profile Optimization: Ensured the GMB profile was fully optimized with accurate information, high-quality images, and patient reviews.
  2. Check Local Engagement: Encouraged satisfied patients to leave positive reviews on the GMB profile to boost local credibility and rankings.
  3. Check Regular Updates: Posted updates and promotions on the GMB profile to keep it active and engaging.
PR Promotion:
  1. Check Press Releases: Issued press releases to highlight Dr. Rajan's expertise, achievements, and significant milestones.
  2. Check Media Coverage: Secured media coverage in local and national healthcare publications to build reputation and credibility.
  3. Check Online Presence: Enhanced online presence through strategic PR campaigns and social media engagement.
Google Ads:
  1. Check Targeted Campaigns: Implemented targeted Google Ads campaigns to drive traffic to the website and increase patient inquiries.
  2. Check Ad Optimization: Regularly monitored and optimized ad performance to ensure maximum ROI.
  3. Check Landing Pages: Created optimized landing pages to convert ad traffic into patient inquiries.
Results:

Over a six-month period, Dr. Rajan achieved significant results:

  1. Check Increased Organic Traffic: Improved search engine rankings led to a 50% increase in organic website traffic.
  2. Check Enhanced Local Presence: Strengthened local SEO efforts resulted in a 40% increase in local search traffic and a higher number of patient inquiries.
  3. Check Improved Reputation: PR campaigns successfully highlighted Dr. Rajan’s expertise, leading to increased trust and credibility among potential patients.
  4. Check Higher Conversion Rates: Targeted Google Ads campaigns resulted in a 35% increase in patient inquiries and bookings.
Ranking Keywords:
Keywords Initial Stage Ranking
discography diagnosis in gurgaon N/A 1st
discography test in gurgaon N/A 1st
lumbar discography diagnosis in gurgaon N/A 1st
cc screw fixation in gurgaon N/A 1st
discogram diagnosis in gurgaon N/A 1st

20+

Keywords on 1st Page

180%

Increase in Organic Traffic

1.7K+

Traffic Improvement

Reports:
Graph
Last 6 months search console performance compared to previous period
Graph
Last 12 months User Acquisition Compared with Preceding Period

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