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Skin Care World Clinic

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Client Overview
Client Name
Skin Care World Clinic
Industry
Healthcare (Dermatology)
Skin Care World Clinic is led by Dr. Savita Yadav, a renowned Dermatologist based in Gurgaon. Dr. Savita Yadav completed her MBBS from LHMC, Delhi, and pursued her MD in Dermatology from PGIMER Chandigarh. With nearly a decade of experience at PGIMER Chandigarh, where she served as a Senior Resident, Senior Research Associate, and Assistant Professor, Dr. Yadav brings a wealth of knowledge in diagnosing and treating skin, hair, and nail problems across all age groups.
This Clinic is the most cherished aspiration of Dr Savita Yadav who has launched this Clinic in her hometown after gaining vast experience from AIIMS Delhi and PGIMER Chandigarh, which are the most premier Institutes of our Country. She has more than 18 years of experience in the speciality of Dermatology. At her Clinic main focus is on providing quality care to all the patients and making the patients understand about their disease so that they can become a part of their disease management team.
Scope of Work
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Website Creation
Website Creation
Objectives
  1. Check Increase Online Visibility: Enhance the clinic's presence on search engines to attract more patients looking for dermatological services.
  2. Check Build a User-Friendly Website: Develop a professional and user-friendly website to provide information about the clinic's services, the expertise of Dr. Savita Yadav, and to facilitate appointment bookings.
  3. Check Generate Leads: Improve lead generation through the website by attracting potential patients and encouraging them to book consultations.
Challenges
  1. Check Competitive Market: Establishing a strong online presence in a highly competitive market with numerous dermatology clinics.
  2. Check Informational Content: Providing detailed and accurate information about various skin, hair, and nail treatments to build trust with potential patients.
  3. Check User Experience: Ensuring the website is easy to navigate and provides a seamless user experience.

Our Approach: To meet the objectives, we designed a comprehensive strategy focusing on SEO and website creation tailored to the healthcare and dermatology industry.

SEO Strategy
Keyword Research and Optimization
  1. Check Conducted in-depth keyword research to identify the most relevant and high-traffic keywords related to dermatology services.
  2. Check Optimized website content, meta tags, headers, and URLs with targeted keywords such as "dermatologist in Gurgaon," "skin treatment clinic," and "hair loss treatment."
Content Development
  1. Check Created informative and engaging content about various skin, hair, and nail treatments offered at the clinic.
  2. Check Developed blog posts and articles on topics such as skincare tips, treatment guides, and FAQs to attract and educate potential patients.
On-Page and Technical SEO
  1. Check Ensured the website was optimized for fast loading speeds and mobile usability to enhance user experience and search engine rankings.
  2. Check Implemented structured data markup to help search engines better understand the website content and improve visibility in search results.
Local SEO
  1. Check Optimized the clinic's Google My Business profile to enhance local search visibility.
  2. Check Built local citations and backlinks from reputable healthcare directories and websites to improve local SEO rankings.
Website Creation
Design and Development
  1. Check Designed a modern, professional, and user-friendly website that reflects the clinic's brand and Dr. Yadav's expertise.
  2. Check Ensured the website is responsive and optimized for both desktop and mobile devices.
Content Integration
  1. Check Integrated detailed information about the clinic's services, Dr. Savita Yadav's qualifications, and patient testimonials.
  2. Check Included an easy-to-use appointment booking system to facilitate patient consultations.
User Experience Enhancement
  1. Check Focused on creating a seamless navigation experience with clear calls-to-action to encourage visitors to book appointments.
  2. Check Added informative visuals and videos to explain treatment procedures and benefits.
Results:

35+

Keywords on 1st Page

194%

Increase in Organic Traffic

2.4K+

Traffic Improvement

Improved Search Engine Rankings
  1. CheckSignificant improvement in search engine rankings for targeted keywords, leading to increased visibility among potential patients searching for dermatology services in Gurgaon.
Increased Organic Traffic
  1. CheckA notable increase in organic traffic to the Skin Care World Clinic website, resulting from optimized content and improved search engine rankings.
Higher Lead Generation
  1. CheckIncreased number of inquiries and appointments booked through the website, leading to more patients availing the clinic's services.
Enhanced Local Presence
  1. CheckImproved local search visibility, attracting more patients from the Gurgaon area seeking specialized dermatology treatments.

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