Smile Work

Home / Case Studies / Smile Work
Client Overview
Client Name
Smile Work
Location
Gurugram, India
Industry
Dental Services
Smile Work is a premier dental service provider located in Gurugram, India. Committed to offering high-quality dental care, Smile Work focuses on enhancing the oral health and aesthetics of its patients. The clinic provides a range of services including preventive care, cosmetic dentistry, orthodontics, and restorative treatments. With a team of experienced dentists and state-of-the-art facilities, Smile Work aims to deliver the best dental care in a comfortable and friendly environment.
The clinic is staffed by a team of highly experienced dentists who are dedicated to staying at the forefront of dental advancements. Equipped with state-of-the-art technology, Smile Work ensures that each patient receives the most effective and comfortable treatment possible. The clinic's warm and welcoming environment is designed to put patients at ease, making dental visits a positive and stress-free experience. Whether for routine check-ups, cosmetic improvements, or more complex dental issues, Smile Work is committed to offering top-tier dental care that meets the highest standards of excellence.
Scope of Work
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
GMB (Google My Business) Optimization
GMB (Google My Business) Optimization
Objectives
  1. Check Increase Online Visibility: Enhance the online presence of Smile Work to attract more patients searching for dental services in Gurugram.
  2. Check Improve Local Search Rankings: Optimize the Google My Business listing to ensure Smile Work appears prominently in local search results.
  3. Check Drive More Appointments: Increase the number of inquiries and appointments through improved search engine rankings and an optimized GMB profile.
Challenges
  1. Check Competitive Market: Competing with numerous other dental clinics in the Gurugram area.
  2. Check Local SEO: Focusing on local SEO strategies to target patients specifically looking for dental services in Gurugram.
  3. Check Engaging Content: Creating engaging and informative content that appeals to both existing and potential patients.

Our Approach: To achieve the objectives, we implemented a comprehensive SEO strategy and optimized the Google My Business profile for Smile Work.

SEO Strategy
Keyword Research and Optimization
  1. Check Local Keywords: Conducted in-depth keyword research to identify high-traffic local keywords related to dental services in Gurugram.
  2. Check On-Page Optimization: Optimized website meta tags, headings, and content with targeted local keywords to improve search engine rankings.
Content Creation
  1. Check Informative Blog Posts: Developed blog posts covering various dental topics such as preventive care tips, the importance of oral hygiene, and the latest dental treatments.
  2. Check Service Pages: Enhanced service pages with detailed descriptions of dental procedures, benefits, and patient testimonials.
Link Building
  1. Check Quality Backlinks: Implemented a link-building strategy to acquire high-quality backlinks from reputable websites in the healthcare and dental industry.
  2. Check Local Directories: Submitted the website to local business directories to enhance local search visibility.
GMB Optimization Strategy
Complete and Accurate Profile
  1. Check Profile Completion: Ensured the GMB profile was fully completed with accurate business information, including address, phone number, business hours, and website URL.
  2. Check High-Quality Photos: Uploaded high-quality photos of the clinic, dental staff, and facilities to make the profile more appealing.
Customer Reviews & Regular Updates
  1. Check Encouraging Reviews: Encouraged satisfied patients to leave positive reviews on the GMB profile to build trust and credibility.
  2. Check Responding to Reviews: Actively responded to patient reviews to engage with the community and show appreciation for feedback.
  3. Check GMB Posts: Utilized the GMB posts feature to share updates about dental services, special offers, and health tips.
  4. Check Q&A Section: Monitored and responded to questions in the Q&A section to provide quick and helpful information to potential patients.
Results:

10+

Keywords on 1st Page

220%

Increase in Organic Traffic

1K+

Traffic Improvement

  1. Check Improved Local Search Rankings: Significant improvement in local search rankings for targeted dental service keywords in Gurugram.
  2. Check Increased Traffic and Appointments: Higher website traffic and a notable increase in the number of inquiries and appointments booked through the website and GMB profile.
  3. Check Enhanced Online Reputation: Positive patient reviews and active engagement on the GMB profile enhanced Smile Work's online reputation and trustworthiness.