Square Root

Home / Case Studies / Square Root
Client Overview
Client Name
Square Root
Location
Gurgaon, India
Industry
Healthcare (Dermatology and Cosmetology)
Founder
Dr. Jyotirmay Bharti, Dermatologist, Cosmetologist, and Hair Transplant Surgeon
Square Root is a leading Hair Transplant, Skin & Laser Clinic in Gurgaon, renowned for its safe, economical, and world-class medical treatments. The clinic is operated by Dr. Jyotirmay Bharti, an esteemed dermatologist, cosmetologist, and hair transplant surgeon. SQUARE ROOT caters to both domestic and international clients, providing comprehensive solutions for various skin and hair-related concerns.
Dr. Jyotirmay Bharti is a well experienced & knowledgeable Dermatologist, Cosmetologist & Hair Transplant Surgeon. She has accomplished her Bachelor in Medicine (MBBS) from prestigious MGM college, Indore. There after she has completed her post graduation from prestigious K J Somaiya medical college Mumbai with specialization in Dermatology, Venereology & Leprosy. She has 12 years + of strong work experience in these fields. She is famous for her treatment given to the patients. She always uses new technology in the treatment with her patients. Her concern is to satisfy the needs of our consumers proficiently.
Scope of Work
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Local SEO
Local SEO
Google My Business (GMB) Promotion
GMB Promotion
Quora Marketing
Quora Marketing
Content Marketing
Content Marketing
Objectives
  1. Check Increase Online Visibility: Improve the clinic's online presence to attract more clients.
  2. Check Boost Local Searches: Enhance visibility in local searches to draw in clients from Gurgaon and surrounding areas.
  3. Check Drive Website Traffic: Increase website traffic and engagement through effective content marketing.
  4. Check Engage on Quora: Utilize Quora as a platform to share expertise and drive traffic.
Challenges
  1. Check Competitive Market: The dermatology and cosmetology industry is highly competitive, with many clinics vying for top search engine rankings.
  2. Check Local SEO: Achieving high visibility in local searches amidst numerous competitors.
  3. Check Content Saturation: Standing out with unique and valuable content in a saturated market.
Our Approach:
  1. CheckTo address these challenges, we implemented a strategic plan focusing on SEO, Google Business Profile optimization, local SEO, content marketing, and Quora marketing.
    2. SEO
  2. Check Keyword Research: Identified high-traffic, relevant keywords related to dermatology, cosmetology, and hair transplant services.
  3. Check On-Page Optimization: Optimized meta tags, headings, and content for improved search engine rankings.
  4. Check Technical SEO: Enhanced website speed, mobile responsiveness, and fixed technical issues to improve user experience.
    5. Google Business Profile:
  5. Check Profile Optimization: Optimized the clinic's Google Business Profile with accurate information, high-quality images, and regular updates.
  6. Check Customer Reviews: Encouraged satisfied clients to leave positive reviews, enhancing the clinic's online reputation.
    7. Local SEO:
  7. Check Local Keywords: Integrated location-specific keywords to improve local search rankings.
    8. Content Marketing:
  8. Check Educational Content: Created engaging blog posts, FAQs, and patient guides to educate potential clients and build trust.
  9. Check Meta Optimization: Ensured all content was optimized with targeted keywords for better search visibility.
    10. Quora Marketing:
  10. Check Expert Engagement: Actively participated in relevant Quora discussions, providing expert advice and linking back to the clinic's website.
  11. Check Traffic Generation: Used Quora as a platform to drive targeted traffic to the website.

20+

Keywords on 1st Page

400%

Increase in Organic Traffic

3K+

Traffic Improvement

Results

Over six months, SQUARE ROOT experienced significant improvements:

  1. Check Increased Online Traffic: Website traffic increased by 50% due to improved SEO and content marketing efforts.
  2. Check Higher Local Visibility: Local SEO and Google Business Profile optimization resulted in a 45% increase in local search traffic.
  3. Check More Client Inquiries: The number of client inquiries and appointments through the website increased by 40%.
  4. Check Enhanced Engagement: User engagement metrics, such as session duration and page views, improved by 30%.
Ranking Keywords
Keywords Initial Stage Ranking
Child Club Foot Surgery In Gurgaon NA 1st
Child DDH Surgery In Gurgaon NA 1st
Child DDH Treatment In Gurgaon NA 1st
Child Spine Clinic In Gurgaon NA 1st
Reports:
Graph
User Acquisition of Last 12 months compared to preceding period
Graph
User Engagement Overview of Last 12 months compared to preceding period